Fashion at S.I.C. Couture, a Dallas boutique.

The minute I found out that one of my very best friends was going to move back to Dallas after being in New York designing and running her fashion line for four years, I was THRILLED! Turned out she was going to have a precious baby AND open a store on McKinney Avenue in Dallas. Talk about HUGE! This girl does nothing at a minimum. Her name is Jessica, and she is my soul sister. If you haven’t yet been to S.I.C. Couture, GO…. just GO! Then report back to me on how much you also love it so we can swoon together. She has created a space that feels inviting, and cozy, yet chic and rustic! How? I don’t really know, except that when I’m there I just feel….. happy.

On top of maintaining and running her store in person, she also operates the store online and even has a YouTube channel featuring beautiful short films showing how to style her pieces in many different ways! She’s such a style icon to me, seriously. I’ve never known someone who could so perfectly layer a sweater over a dress in the winter and have it look so fashion forward and flattering!! We decided to have a little try on session on my last trip over and needless to say, I soaked it up!! Here are some of her current pieces!

^Minkpink ‘Button Up’ Tie Back, and ‘Demi’ Block Faux Suede Leather Mini Skirt

^PPLA ‘Perfect in Cabo’ Tank, PPLA ‘Daphne’ Lounge Pants

^Minkpink ‘Pacifico’ Playsuit, Beaded Tassel Earrings (in store only)

^Minkpink ‘Pacifico’ Playsuit, Beaded Tassel Earrings (in store only)

^PPLA ‘Tatiana’ Off The Shoulder Top, Shoe: Adult Gladiator Greek Summer Rope Leather Sandals (

^Minkpink ‘Lovina’ Wrap Dress, Rose Gold Fitness Tracker Bracelet: Ray ( She also has THE BEST mirror for in store try ons and #siccoutureselfie should really be a thing!

^S&S ‘Ingrid Button Up Dress, Shoes: Lucky Brand ‘Larise’ Bootie

^In my own gear here… Shirt: Forever 21, Shoe: Lucky Brand ‘Larise’ Bootie, Rose Gold Fitness Tracker: Ray ( Without further ado, here is the beautiful face behind the business! And some photos of her lovely store!

^US! <3

^Fun story, I used to photograph her line for her annual lookbooks! That huge black and white image is from our last lookbook shoot together!

Shop: *Use code (LISA20) for 20% off your total online order!

Address: 3700 McKinney Ave #144, Dallas, TX 75204 (Hours: Monday-CLOSED, Tues-Sat-11-7, Sun-12-5)


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