Around Town – An Interview with Very Betty in Prosper
Walking into this lovely boutique, you’ll immediately feel welcomed. Every nook and cranny carries items that entice. From the beautiful clothing in the front, to the great bags and jewelry created by local designers that is perfectly showcased. You walk through and find the fragrance you’ve been enjoying in the form of bath salts, lotions and candles. Gifts that would make anyone gleam. Then comes housewares, with texture and style, and even gifts for men! It’s the quintessential one stop shop! I had the pleasure of interviewing Very Bettys’ owner Evelyn, and it was so great to get an inside look into what makes Very Betty so special!
And GUESS WHAT?? Today, (Tuesday 9/29) they are having an incredible 75% off sidewalk sale!! GO!! RUN!!! I promise you’ll fall in love and find so much to bring home with you. 😉
When did you become interested in fashion? And what inspired you to open Very Betty?
As long as I can remember I liked fashion and I was always willing to take fashion risks and be different. I had a shop in Dallas and I wanted to open a store where one was needed and where I could inspire people to look and feel great.
Take us through a day in your life as a fashion entrepreneur….
A retail store is a business that requires a lot of creativity and hard work. I spend most of my days thinking about how to mix fashion, with quality, uniqueness and value while trying to provide great customer service in a comfortable atmosphere. There is a lot planning, inventory, bookkeeping and marketing to keep up with as well.
The boutique is based in Prosper, TX. What are some of the fashion trends you’ve taken note of in this town?
I have noticed that women dress casually while running around town but want to look fashionable when they are at work and socializing.
What are your three favorite things in Very Betty right now?
I love our local jewelry designer. She makes beautiful and unique pieces that can be worn casually and dressy. We have a T-shirt line that is comfortable to run around in but still has you looking dressed, stylish and ready to run into anyone. We have a washable silk line from Italy that can go from the office to a night out. It’s comfortable beautiful and great for travel!
What are some of the things you’re looking for when choosing a brand or collection to carry in the store?
I look for quality, versatility and affordability. Today a lot of fashion is inexpensive but I do not think that our target clientele should be wearing the same things that kids are wearing. I believe that one can still be appropriate and fashionable however better quality merchandise looks better and lasts longer. I love to keep my eye on the trends but I think you can add in trendy accessories that coordinate with more classic pieces.
Are there certain items that are always in demand at Very Betty?
We have a great collection of gifts and accessories that will fit any budget. Our customers know they can come by and we will have something that works for them. At Very Betty we always want our customers leaving with a cutely wrapped gift. They can also go home with a new outfit for their night out.
What are some of your goals for the future of Very Betty?
We are launching a Facebook Shop and working on pop up shops. I would like to get into home decor. Having pretty and comfortable surroundings makes for a better quality of life. I love looking for unusual and fun furnishings.
What are some trends we can expect to see in Very Betty this Fall and Winter?
This fall there is a lot of embellished clothing and red tones. There will be some of that however I like to use accessories for embellishment that way clothing is more timeless.